Channels promise stock the floor lacks
Each storefront syncs on its own clock, so a sell-out on one is still for sale on another.
E-commerce fulfilment
Three channels, one shelf. The shelf has to win.
Shopify, Amazon and wholesale all sell the same stock. When they disagree with the warehouse, you oversell, cancel and refund. We make the floor the one source of truth and feed every channel from it.
A brand that fulfils from its own floor has the hardest version of the inventory problem: several storefronts, each with its own idea of available stock, a shipping tool in the middle, and accounting that sees it all last.
The fix is not another app. It is deciding which system owns each fact, and building reliable, logged connections between them so the warehouse count drives what the channels promise.
What we usually find
Where fulfilment loses money.
Orders typed between tools
Wholesale orders by email, marketplace orders exported and imported, and accounting updated by hand.
Returns in nobody's system
Refunded on the channel, restocked on the floor, invisible to accounting.
What we build
One inventory, every channel, invoiced on ship.
Inventory as one number
The warehouse count pushed to Shopify, Amazon and your wholesale portal on a cadence that stops overselling.
Orders into one queue
Every channel's orders land in the ERP or WMS as orders, with the customer and ship-to resolved.
Labels and tracking
ShipStation or carrier APIs from the pick, tracking back to the channel the same day.
Returns that land everywhere
A return restocks the floor, credits the customer and posts to accounting without three people typing.
Wholesale ordering portal
Dealers and retail accounts order on their own login with their pricing, instead of by email.
Margin by channel
Fees, freight and returns per channel, so you know which one is actually paying.
Where to start
The usual first steps for a fulfilment operation
Common questions
From brands, before the first call.
We use ShipStation. Do you replace it?
No. ShipStation, Shopify and Amazon stay. We connect them to the system that should own inventory and orders, and make the hand-offs between them reliable and visible.
How fast can inventory sync run?
As often as the channel APIs allow and your floor can keep up with, usually minutes. The assessment sets the cadence per channel and the rules for safety stock.
We do not have an ERP, just accounting and a spreadsheet. Is that a problem?
It is the normal starting point. The assessment says whether a light WMS, an ERP or a custom inventory system on SQL Server fits your volume, and what each costs over three years.
Tell us which channel oversold last.
Thirty minutes, no obligation. We reply within one business day.